The Huffington Post blogger Rob Densen is the recipient of the 2011 Global Lung Cancer Coalition Journalism Award, for raising awareness of lung cancer. Densen was honored for his blog entry, “The Last Refrigerator,” in which he reflects on his wife’s Stage IV lung cancer diagnosis, and the lack of funding for lung cancer research.
Excerpted from “The Last Refrigerator:”
“My wife has Stage IV lung cancer. Given the arc of the disease and the quality of refrigerator design and construction, it is highly probable that this [refrigerator we purchased] will be her last refrigerator. The question is, are we also on our last washing machine, hairdryer or big screen TV?
It is unbelievably painful — but sobering and highly instructive — to look at lung cancer that way. Diagnosed with lung cancer and you’re not talking decades, but kilowatt hours.”

Lung cancer is often referred to as being a “silent killer” due to lack of awareness and patients’ reluctance to discuss their diagnosis. It is the least-funded of all major cancers, even though the mortality rate of people diagnosed with lung cancer is higher than most other cancers, and more men and women die of lung cancer than breast and prostate cancer combined.
Densen is founder and CEO of Tiller, Inc., a consulting firm based in New York City that works with major corporations to develop marketing programs for causes such as lung cancer awareness. Densen has devoted much of his blog coverage to raising awareness for lung cancer, urging more research and patient support.
Learn more about Tiller, Inc. and Rob Densen.
CancerCare is a participating member of The Global Lung Cancer Coalition. Visit the coalition’s website to learn more about early detection, treatment and supportive care.
CancerCare offers free, professional support services for anyone affected by a lung cancer diagnosis, including an upcoming Connect Education Workshop on December 14, “Non-Small Cell Lung Cancer: Coping with the Loss of Strength.”
To learn more about how we help people affected by lung cancer, visit our lung cancer diagnosis page or www.lungcancer.org.
[Pictured above: Huff Post Blogger and Tiller, Inc. CEO Rob Densen, with Prevent Cancer Foundation Founder and CEO Carolyn "Bo" Aldige in New York City on November 28, 2011]